Sales are in
sync with surprises and susceptibilities. Think about your last tryst with that
luring online voucher you receive at the till, the highly rewarding email from
one of your coveted fashion outlets or the student or loyalty discount you are
entitled to regardless of the current shopping seasons.
One of the
above and many other scenarios have always been an occurrence in the life of a
Fashion Girl or a casual shopper especially during Paydays, Thanksgiving and
Christmas or the very hyped Cyber Mondays. What’s the catch behind those lust
worthy deals and pampering? Plain and simple- customer loyalty, creation of
savings in the name of the outlets and the art of skilfully curbing
competitors.
While rewards,
sales and customer loyalty programmes work well for the customer. It works as a
rewarding commercially viable strategy
for fashion outlets globally in primarily two aspects- inventory clearance and
customer acquisition for an undefined period.
To make the
best use of sales and rewards, be an active reader to all those subscriptions,
observe a trend pattern in these rewards; GOOGLE is your best friend in this
department or better yet, ask a very fashion forward acquaintance to make room
for the most drool worthy customised wardrobe stemmed from the editorial
sections of Cosmo and Vogue.
