Sales are in sync with surprises and susceptibilities. Think about your last tryst with that luring online voucher you receive at the till, the highly rewarding email from one of your coveted fashion outlets or the student or loyalty discount you are entitled to regardless of the current shopping seasons.
One of the above and many other scenarios have always been an occurrence in the life of a Fashion Girl or a casual shopper especially during Paydays, Thanksgiving and Christmas or the very hyped Cyber Mondays. What’s the catch behind those lust worthy deals and pampering? Plain and simple- customer loyalty, creation of savings in the name of the outlets and the art of skilfully curbing competitors.
While rewards, sales and customer loyalty programmes work well for the customer. It works as a rewarding commercially viable strategy for fashion outlets globally in primarily two aspects- inventory clearance and customer acquisition for an undefined period.
To make the best use of sales and rewards, be an active reader to all those subscriptions, observe a trend pattern in these rewards; GOOGLE is your best friend in this department or better yet, ask a very fashion forward acquaintance to make room for the most drool worthy customised wardrobe stemmed from the editorial sections of Cosmo and Vogue.