Wednesday, 30 March 2016

Miss Choosy Choo!



The highly Couture Friendly diva is nothing short of a walking Lane Crawford. She’s more like a Luxury passport paperbacked by a Vogue like graphic. Phew! That’s a lot to digest; for the masses, at least.

She will document her journey from Primark to Polyvore.  She won’t stop there. Nope, that’s not her sole aim. Call her Miss Choosy Choo.

Who is Miss Choosy Choo and what is she going to infest the world with?!

A day begun with a power yoga is a day well end with some indulgent Royce. :-) 

Thinking of the protagonist as a young woman dedicated to an average paying 9-to-5 job, going on a designer quest does not seem like a wise possibility. Yet, isn’t it good to have dreams and ambitions? It still is. That’s the sole reason education institutions are running and the job market is a merely a gentle term for ‘Survival of the Fittest!’

Hence, every girl out there is Miss Choosy Choo, it just takes a little bit of an ambitious push to make a 9-to-5 daily chore easily but wisely converted into a 9-year-5month vacation dream.  

Every girl dreams of living a couture savvy life; but only a few really become Miss Choosy Choo. Before its too late, get yourself drenched in the cut throat world of ideas; think of something so You; execute it get your target market and go on to live like Choosy Choo. There is no chance you would fail to get there.


Why glorify someone else when you can glorify yourself!! :) 

Tuesday, 2 February 2016

Cybermall or Emporium?


How easy is it to satisfy your essentials? Or rather, is it very ironic to call them essentials? Won’t it not be more appropriate to coin them as wants or desires or add further credibility to your essentials and call them wish fulfilling dreams? Let’s say you get really creative and call them your soon-to-be accomplished bucket list. Bottom line? Terminology has zero prerequisites due to the fact that fulfilling personal choices are high on individualism. Simply put, YOU are the ticket to a destination called dream playground.

Having fulfilled the basic needs like choice of food and clothing; sans any sort of obstructions; give a big boost to your self-esteem. Having great self-esteem undoubtedly gets you aiming for the stars.

Straight to the Big question, can You cut a really wise yet desirable deal on your Style Quotient? Hell yes!

Wearing a perfume creates a perception about you. Not only that but also enhances your luck. According to a recent study, wearing a perfume on a daily basis enhances one’s luck by leaps and bounds. Hence, head out to the store where they sell your dream perfume, try and on, get the tester, chew the store person’s brains and don’t make yourself feel low just because of the price tag. Do this- get to online retailers- compare, contrast, get specifications, see the latest deals, there would ideally be a minimum 20-30% price slash down. Next, if it still can’t establish a bond with your pocket, get to the coupon code sites, and do a further bargain. Still no? Get to Amazon, select your perfume, add it to your cart and check after 15 days. You get a big price knockdown. If you don’t think that’s worth the wait, click on your dream fragrance on a popular online forum and come back the next day, you’d see at least a 25% markdown from the listed price of the site. Grab it, ASAP! These would only last for about two to three hours the following day. Shop like a Cyber Queen! 

CLOTHES! Every girl’s constant soul mate. Imagining that you’d be saving yourself enough to get a hold of a luxury durable. Take cue from the latest standalones in your city. They would be having several promotional deals to acquire some market share. By doing so, it attracts the youth- a major section in today’s consumer base. After planting its roots in the city, there would be no looking back as the word of mouth marketing is already done. For getting a great wardrobe, it would be ideal to look out for new stores in the city as the store would not only focus on giving its cash register a gainful head start but also a successful attempt at making its presence felt among its target audience. If you’re a fan of chain stores, go for the sale season to adorn its specialty or go for its basic range which is actually the most versatile style pick one can ever make. If you’re on a mission to get the rack bare, intern at a firm of your interest, get some extra bucks, garner some experience and not to forget, your ultimatum favorites been given a new address. I think that’s a stylish move.

Shoes are something that add value to your personality. It would be an error of principle to not look into the interest of your feet. I’d advise any shoe lover to consult her group of friends because no one gives better advice than a group of fashion forward friends. Group shopping may be fruitful.

Can a girl ever be complete without bags? Too rhetorical to even be answered. I would simply advise you to invest in one single bag; bags lean solely towards mood. Bags are ideally what mood you predominantly are in. To burst a big myth, the fashion season has no relevance when it comes to bags. Cyberspace or emporium, should be a personal call as it won’t make that much of a difference. Trust your gut. 

In your quest to be the walking Sephora, be sure to deploy the apt product. You could be sourcing that online from official retailers owing to the unbeatable promotional deals. 

“Shop till you drop” can now be a real time hobby!! 


Contact- poojachawla2696@gmail.com







Tuesday, 19 January 2016

The "Designer" Mindset

The “Designer” Mindset:

“INVESTMENT”

A rather broad term for creating something true to oneself. Be it a property at an upscale locality, a pair of one of the most coveted shoes, something fresh out of the couture line of your favourite designer or even a vintage bag. It goes without saying that a fair investment is a prerequisite.

It is quite certain that at some point in your life, you will want to associate yourself with a designer purchase. Everyone has their ‘firsts’ when it comes to luxury or rather ‘Designer Shopping.’

The first experience when I walk into a boutique, what’s it like? My first interaction with the store person is going to be about? My first glance would be? My first lust worthy piece would be? My motivation behind coming to the studio? The questionnaire will not end and neither will your tryst with the establishment. Why so? Not only because its your first but you’ve associated yourself and easily formed a connection with a particular flagship/stand alone portal. Simply put that your first designer investment is entirely in sync with your mindset.

How do you develop such a mindset? Several ways! The internet which includes sources like YouTube channels, your favourite fashion blogger’s stylespirations, digital editions of the most coveted magazines, a random Google search of your favourite celebrity, Pinterest; just to name a few. In addition, a holiday plays a major role in giving a cue to your designer mindset. How? It subconsciously tells you whether you would like to adapt the style of the locals. To elaborate, would you really look up and see the effort invested in their daily essentials. If so, there must be something that draws you to adapt some of their practices into being fully groomed.

Choosing your first luxury purchase is quite a tricky choice. After laying your eyes over luxury boutique, having your mind lingering over something you came across a year ago or maybe just a fleeting glance. It can get really hard. However, before making that BIG SPLURGE, it is highly advisable to check out the black market.

BLACK MARKET?! Its quite common in the luxury good industry also. One can come in terms with this by looking on common portals where sites offer luxury items for a fraction of the market value. In addition, street shop vendors generally are hawk eyed upon ardent shoppers who would fall prey to their so-called enviable collection. The truth- their collection is a fourth copy of your dream bag and if you’re lucky a third copy. How they get a hold of this is a mystery to most. The only known truth is that they hire workers who are quite skilled at making fashion items and accessories, a team of highly trained artists who make logo doppelgängers but ignore nitty-gritty details of the logo, ignore the quality of leather or the major chunk of materials used. Brand lawyers are doing their level best to get rid of this black market.

Lastly, saving up is one major aspect what is even more important is the research into making sure you don’t find a mediocre identical twin.


For enquiries contact- poojachawla2696@gmail.com