‘Luxury sans Tradition'

“Follow the trend and be in the know how, challenge the trend and be a game changer; but; tarnish the trend and see your brand image in the trash can!”

The mass thinks this- “Luxury brands are those which have an exaggerated price tag attached to their product. Oh yes, they sell crap in a trousseau like exterior!”

What really goes into making a brand a luxury brand are some details that many don’t get into. This kind of a scenario mainly occurs because of one prominent aspect clouding an individual’s judgment. More often than ever, when one comes across a person walking by with a fleet of designer shopping bags, they tend to associate the person in question as highly supercilious!

Going into the dynamics of the so-called “Highly Supercilious” person in question. What drove their awareness? What made them carry these fleet of shopping bags is something that not many introspect.

Maybe the individual came across this via social media; just the thought of power displayed by the Internet storms enough ideas into the brain. So, how can someone sitting in the heart of a city know what is a specialty somewhere in the city’s remote area? Word of mouth would be a partially correct answer; not many would sit and hold mindful conversations in the 21^st Century. “Internet Power” is the most credible answer to the above question.

Undoubtedly, the next question would be regarding the audience reach of the Internet. With so much of branding campaigns, brand awareness going around on the internet, it can be difficult to comment on its impact unless the statistics and business growth is not documented.

A Fashionista would be unaware of Dior’s jasmine rose fragrance line if not for its YouTube campaign and monetizing on the net worth of the endorser. She would never even have heard of MAC’s free lipstick/ lip gloss strategy if not for its social media page and better yet, she wouldn’t even dream of indulging in luxury shopping if not for a luxury loyalty program’s online initiative towards every Fashionista on this planet. Better yet, you can’t prove to her the fashionable side of having an email address if these brands would not give extra initiative to the email incoming customers.

Thus, the individual in question would be tactfully combining the online behaviour portrayed by the luxury brands catering to her interest just to satisfy her desires by hardly damaging her bank account.

Give it a thought, buy the Manolo at a full price and suffer the entire month until you get your pay or get a tourist to buy that for you and enjoy the beauty of those carefully crafted Ellie Saab that looks customized for your Manolo! :-) 

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Making the High Profile the Highest Priority

Late night parties, high net worth individuals, hour glass models, designers, plush fashion weeks and of course every Fashionista- “Superficial people on Earth” is a common thread that weaves these interests as a haute couture line collection.

Planting an easy target for many but a vulnerable victim for the ones in question; quite a common scenario in the 21^st century.

In relation to the fashion minds, myriad opinions only find its place mostly towards the mindset and mentality of these creative individuals. Creative minds are simplistically targeted by the simpleton mind.

The birth of this blog post is primarily due to an overheard conversation revolving around the so called arrogant disposition of the fashion industry and every Fashionista. What was the conversation really about? Nothing but the baseless existence of fashion shows and fashion weeks and young (budding) Fashionistas who dream of making it to the front row of the same. A rather disastrous dream leading to self-destruction. Why did such a conversation even take place? Assuming that many fashion oriented events were taking place or maybe a lot of interaction with individuals with a keen interest in fashion.

Coming to my stand, “Stereotyping is absolutely unethical but not controllable” The obvious. :-)

 The dynamics of the stereotype obsessed individuals is highly unknown but definitely intruding. Personifying gossip tabloids would probably be a general hobby.

As far as my observation goes, differently wired people (people associated with fashion owing to being easily targeted) are highly appreciated after being relatable to the mass, detachable from the mass and associable to the niche.

The primary reason to make fashion lovers a target is different thoughts and opinions about common subjects, an entirely different routine, a different way of expression and just an entirely different approach towards life.

What’s the different life pattern that they follow that target plotters don’t lead? These are some people who really live by their dreams and passion, in the true sense of the term, unabashedly and fearlessly.

Several blog posts, bloggers, influential people, young minds speak about following their hearts but, only a Fashionista really follows their mind. To throw a little light, a Fashionista is not the only one who follows their heart, there are quite a few but the Fashionista lot is most vocal about it.

How is being quite vocal and getting targeted even related is a very relevant question. So, here’s the answer- A vocal person likes to have the last word pretty much most of the time and more often; they become potential targets by people who completely disagree with them. There is no solution for that, in my opinion but a very common but wise take on that- use your opinion to your advantage, keep a firm stand but don’t stop because there are targets everywhere and do slam haters when needed!

To every Fashionista, make your opinion your highest priority and being a target the lowest bit of worry.

Delusional Glamorous Life?

I have a very different way of understanding and interpreting quite a few commonplace terminologies. Even for a word as prevalent as music. I would prefer to associate a word as per my understanding. As haughty as these sentences may seem; their reality check is quite contrary to its perception.

Why so? The medium of expression clashes with the strong beliefs and idea(s) one possesses. This statement clearly does not endorse a right or wrong party.

Come to think of this, you’re endowed with all the luxuries life has to offer. However, since the popular saying goes; “Everything comes with a BAGGAGE!” How much of a baggage are you willing to bare? Baggage of solitude, depression, alienation, isolation and disparity along with the luxuries of life? Or would you say the following- “Nah, its peace as long as my life is perceived as envious and glamourous by the throngs!”

Imagine yourself in this scenario- A beautiful family, a few but genuine pals, a fairly rewarding career and a healthy lifestyle. Wouldn’t this be glamour by the crux of a dictionary meaning?

Pitting one against the other any rational individual would choose the latter but envy the former.

Hence, break the fictitiousness of the former; embrace the latter and live the real but authenticated Glamourous Life. :-) 

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